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Onboard - Tourism Operator's Handbook for the Great Barrier Reef

Advertising the Charge

As a Marine Park tour operator, your obligation to collect the Environmental Management Charge (EMC) from visitors includes correctly representing the amount of the EMC when advertising fare prices. It is your responsibility to ensure consistency across all media including websites, brochures, television advertising, tax invoices and receipts.

The GBRMPA supports operators who choose to incorporate the EMC into their total price and there is no requirement to state the fee separate to the total price. However, where additional fees and charges are advertised, and you have chosen to advertise or collect the EMC separate to the total price then you should ensure that a consumer can readily identify the correct EMC component.

Examples of correct EMC advertising include:

  • Total price - $…. or
  • Total price - $…. including Environmental Management Charge - $3.50* or
  • Total price - $…. including fees/charges $…. (including Environmental Management Charge - $3.50*).

You need to be aware that it is a criminal offence under of the Great Barrier Reef Marine Park Act 1975 to make a false or misleading representation of the Environmental Management Charge.

You should also refer to the Trade Practices Act for other requirements of price advertising.

* Correct as of 1 April 2012.

EMC posters for vessels and booking offices

To make it easier for you to correctly explain to your passengers what the EMC is, how the money is spent to improve the management and protection of the Great Barrier Reef Marine Park, and how much each visitor pays, there is a full colour poster that conveys these messages (see Download Poster at top right of page).

It is suitable to be printed in either A3 or A4 size.

© Great Barrier Reef Marine Park Authority